Barbara is the I. George Heyman University Professor at the University of Pennsylvania, teaching in both the Marketing Department at Wharton and the Psychology Department in the School of Arts and Sciences. Prior to joining Penn, Barbara spent a decade as Professor of Marketing and Organizational Behavior at University of California, Berkeley, before which she spent six years as a Professor of Psychology at Ohio State University.
Barbara earned her BA in Psychology from UC Berkeley, and her MA and PhD in Psychology from the University of Illinois. Her areas of research include behavioral decision theory, emotions, fairness, preference measurement, forecasting and policy implications.
In Barbara’s own words, "I am interested in how people develop beliefs, formulate preferences, and arrive at choices. I have focused on ways in which human judgments and decisions deviate from rational principles due to fairness concerns, anticipated emotions, contextual effects, or response mode effects. I use laboratory studies to manipulate and control variables that inform us about underlying processes. In the last decade, I have worked on methods to improve and understand human predictions. Better forecasting is an important route to better public policies."
STAY INFORMED: JOIN OUR MAILING LIST!
We will send you occasional updates on the organization. Your information will not be sold or otherwise distributed.